Marketing Manager

𝐒𝐂𝐎𝐏𝐄 & 𝐖𝐎𝐑𝐊 𝐎𝐁𝐉𝐄𝐂𝐓𝐈𝐕𝐄 The Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies to enhance the company’s brand presence, drive customer engagement, and increase sales. This role requires a combination of strategic thinking and creative execution to develop effective marketing campaigns that align with the company’s objectives. The Marketing Manager will lead a team, collaborate with cross-functional departments, and manage budgets to ensure the successful promotion of products and services in the market.
𝐌𝐀𝐈𝐍 𝐃𝐔𝐓𝐈𝐄𝐒 𝐀𝐍𝐃 𝐑𝐄𝐒𝐏𝐎𝐍𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐈𝐄𝐒 𝟏. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 - Develop and implement comprehensive marketing strategies to increase brand awareness, customer acquisition, and retention. - Conduct market research to identify new opportunities, trends, consumer insights, and competitor activities. - Define and segment target audiences to tailor marketing efforts for maximum impact. - Work closely with senior management to align marketing strategies with overall business goals. - Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies accordingly to optimize performance.
𝟐. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Lead the planning, execution, and monitoring of integrated marketing campaigns across various channels, including digital, print, events, and media. - Collaborate with teams to develop marketing materials, including advertisements, brochures, social media posts, and content for campaigns. - Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, ensuring they align with the overall marketing plan. - Manage product launches and promotional events, coordinating with sales, operations, and other departments for seamless execution.
𝟑. 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Ensure consistency in brand messaging and visual identity across all marketing materials and communications. - Develop and maintain brand guidelines, ensuring all communications align with the company’s vision and values. - Monitor brand health and customer perception, making recommendations for brand positioning and enhancements.
𝟒. 𝐁𝐮𝐝𝐠𝐞𝐭 𝐚𝐧𝐝 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Develop and manage the marketing budget, ensuring cost-effective use of resources and timely execution of marketing plans. - Track marketing spending, analyze ROI, and provide recommendations for budget reallocation as necessary. - Negotiate contracts with external vendors, agencies, and media outlets to optimize marketing efforts.
𝟓. 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 - Use marketing analytics tools to track campaign performance, measure KPIs, and generate insights. - Prepare regular reports on the effectiveness of marketing initiatives, sales impact, and customer feedback. - Present marketing performance and future strategies to senior management and other stakeholders.
𝟔. 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 - Lead, mentor, and manage the marketing team, providing guidance and professional development opportunities. - Delegate tasks and responsibilities effectively to ensure projects are completed on time and within budget.
𝐐𝐔𝐀𝐋𝐈𝐅𝐈𝐂𝐀𝐓𝐈𝐎𝐍 / 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄𝐒 1. Bachelor’s degree in Sales, Marketing, or business management or related 2. 5+ years of experience in marketing, with at least 2 years in a management or leadership role. 3. Proven track record in developing and executing successful marketing strategies in the FMCG, beverage, or related industries. 4. Experience with both traditional and digital marketing, including social media, email marketing, content marketing, and SEO.

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