Paid Media Specialist

Description

• Job TypeFull-Time
• Experience1 Year+
• Min Salary$1,600+

Why work for PSP?

With 15 years of experience in the BPO industry in the Philippines; PSP is a pioneer in this space. It a great place to not only start your professional career, but also a place where experience matters.

PSP offers YOU an invaluable opportunity to work in a multi-national company with more than 500 staffs from different countries around Asia.


Benefits of being a PSP Expat Employee:

First air ticket to the Philippines reimbursed fully by the Company;
FREE accommodation in Makati City with daily housemaid to clean the condo unit and wash your clothes (also includes utility bills and Wi-Fi paid by the Company);
Daily transport to and from the office (stay in);
Taxes will be absorbed by the Company;
THIRTY THREE (33) days Annual Leave;
After probation increment based on performance;
Bonus payout twice a year based on performance;
Annual festival Celebrations and gifts;
Life, Accidental and Medical Insurance Coverage;
Subsidized Gym Membership after confirmation;
HMO upon regularization;
Medicine Reimbursement;
Birthday Treat;
Nationality Celebration;
5 Day Work Week


Responsibilities:

*Design, Execute, and Maintain ROI-Focused Pay Per Click/Display campaigns.
*Manage paid search campaigns across multiple markets and ensure program specific coverage and ROI goals are being met.
*Conduct Thorough Keyword Analysis.
*Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
*Provide ongoing actionable insights into campaign performance to relevant team.
*Define, measure, and evaluate relevant paid media KPIs.
*Compile monthly PPC Reports with personal comments and analysis of campaign performance.
*Build out media buys for various ad platforms and oversee the day-to-day execution of paid media.
*Oversee and manage overall paid media budget.
*Set up Conversion Tracking & Retargeting Pixels.
*Conduct in-depth keyword and website research, ad grouping and audience targeting.
*Maintain knowledge of industry best practices and new technologies.
*Experience with Programmatic Advertising considered a plus.


Qualifications:

*Graduate of Bachelor's Degree in any field.
*Minimum 3 years of experience in Paid Media/Digital Marketing.
*Passionate about marketing and search marketing.
*Must be fluent or native of any of the following languages: Mandarin, Thai, Vietnamese, Bangladesh, Hindi, Khmer, Japanese, Korean, Bahasa (Indonesia) and Portuguese.
*Fluency in English communication both verbal and written is highly required.
*Solid understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)
*Google Ads Certified, Google Analytics Certified not required, but a plus
*Master with Excel and Google Sheets to create and maintain dashboards and provide ad hoc analysis. Comfortable with sumifs ,countifs, vlookup, pivot tablets, etc.
*Data and web metrics analytical skills.
*Excellent verbal & written communication skills in English
*Positive attitude, detail and teamwork oriented with good multitasking skills.
*Highly organized and must be able to multi-task, handling several tasks/projects at one time
*Ability to multi-task and manage time efficiently to deliver campaigns under deadlines
*Ability to work collaboratively and be an integral part of an overall team environment
*Willing to work and relocate in Makati City, Philippines (on-site).