Marketing Manager

i) Job Summary
• Opportunity to be part of a fintech business with huge expansion plans ahead. • Great leadership opportunity to lead and transform the marketing team. • Lead cross-functional teams and shape the future of fintech consumer ecosystem. ii) Responsibilities • Design and implement a strategic marketing roadmap aligned with business goals, emphasizing lead generation, brand growth, and customer retention. • Oversee the execution of marketing initiatives, including on-ground, digital advertising, SEO and thought leadership content across various social media platforms. • Partner with sales and product teams to conduct market analyses, identify growth opportunities, and define value propositions for untapped markets. • Develop sales enablement tools and training materials to enhance the team's ability to effectively position and sell solutions. • Lead the creative team to create market impact communication materials. • Monitor and evaluate marketing performance metrics, taking ownership of KPIs and making data-driven adjustments to optimize strategies. • Lead and support a high-performing marketing team, fostering professional growth and ensuring clear task delegation. • Coordinate with solution owners, technical teams, and other departments to align and refine customer communication efforts. • Expand the brand's presence in existing and new markets, ensuring consistent messaging across all marketing channels. • Manage the marketing budget efficiently, prioritizing resources to achieve key objectives. • Keep abreast of industry trends, competitor activities, and customer feedback to refine strategies and identify growth opportunities. • Represent the brand at industry events, conferences, and networking opportunities, while managing PR efforts and partnerships with media and channel stakeholders. • Maintain consistent and impactful messaging across all communications, including internal branding, recruitment campaigns, corporate events, and promotional materials. iii) Qualifications
'• Minimum 5 years in marketing & brand communications. • Passion for finance technology & innovation. • Preferably experience in e-payment & fintech industries. • Marketing leadership experience with a proven track record of success in a B2C/B2B enterprise marketing. • Proven history of achieving company and marketing objectives, with a focus on generating qualified opportunities. • Demonstrated success and a deep passion for brand building. • Extensive experience collaborating with the Head of Sales to develop and execute go-to-market strategies at both local and regional levels. • Strong analytical abilities. • In-depth experience in brand development, customer segmentation, digital marketing, and B2C/B2B marketing. • Knowledge and expertise in the tech sector, particularly in financial and/or banking markets, is a plus. • Experience in various online marketing techniques (such as email marketing, paid search, affiliate marketing, and social media) is also highly beneficial. Strong in negotiation skill, communication skill,motivation, problem solving Industry Financial Services Employment Type Full

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