Deputy Branding and Marketing Manager

JOB RESPONSIBILITIES
Communication Management • Negotiate advertising contracts • Manage internal and external communication including press releases, media relations..etc • Liaise with internal and external teams to ensure that tasks are completed and delivered on time • Build partnerships with other companies, or affiliates to expand the brand’s reach.
Branding and Marketing • Lead marketing campaign from the idea stage through their execution and implementation • Develop marketing plans, strategies, and tactics to meet company objectives • Support Marketing and Branding Manager to develop and plan for product-specific promotions and new products include membership cards, merchandizes, packaging, soft serve, beverages, other products • Oversees cross-promotions, co-branded campaigns, and affiliate programs • Collaborates with sales and other teams to create targeted promotions for new product launches or sales campaigns • Oversee creation marketing materials including brochures, leaflet, banners, poster placement, flyers, and social media posts such as graphic , video.
Market Research and Consumer Insights • Conduct market research and competitor analysis to identify trends, opportunities, and threats. • Monitor competitors’ activities in order to identify opportunities for new products or Services
Event and Communication • Prepare planning for company events, trade shows, and promotional activities. • Responsible for creating experiential marketing opportunities to build brand awareness. • Enhances the company’s image through earned media and community engagement.
Digital Marketing • Monitor all digital channels, including social medias, email marketing, online advertising, own mobile app, and delivery platforms. • Oversee all delivery platforms for the company and conduct business negotiation with delivery partners such as Nham 24, Food Panda.etc • Handles SEO/SEM, content marketing, website management, and e-commerce, influencer marketing • Reviews and measures the published campaign’s performance to determine if it’s met the marketing goals then report and present the result to the management. • Oversee all content aligns with the brand’s voice and values. • Monitor and evaluate online media campaigns to keep them fresh and effective • Other ad hoc as assigned by line manager
People Management • Lead marketing team to execute marketing campaigns and initiatives • Direct the hiring of marketing and promotions staff • Supervise a team of marketing, providing guidance, coaching and performance feedback
Financial Responsibilities • Collaborate with finance team to set and stay within budget • Develop budgets for marketing campaigns and recommending spending levels to Management • Contribute to budget planning and resource allocation to ensure effective utilization of marketing resources.
JOB REQUIREMENT
• Bachelor degree in marketing, business administration or related filed. • Minimum 3 or 5 year of working experience in communication, branding, marketing role with at least 1 or 2 years in supervisory role. • Knowledgeable of marketing techniques and concepts • Good communication and negotiation • Flexible and Creative thinker with a strategic mindset. • Ability to design and use analytic program such as marketing sight, data cracker, etc. • Able to work under pressure. • Proficiency in Ms. Office and Marketing software / tools • Able to work independently and as part of a team

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