Trade Marketing Executive

Principal Accountabilities - Manage all systems and paperwork/documents related to POSM/FOC including ACE, PR, eClaim etc. ensuring all invoices processed on time (working with Finance) - Act as business partner to the field force team. - Liaise with Cycle Planning team and Sales team to ensure best implementation on the field. - Closely monitor with a strong presence alongside the Sales team and customer on the field to ensure furniture program and associated trade incentive program are perfectly executed. - Monitor the reporting tools (call centre, check surveys,) and highlight any gap to the plan/budget. Trade Advocacy - Understand Retail Classification Census, Route to market and trade segmentation. - Understand Trade Marketing strategy and operation plans. - Responsible to feed tracking tools and dashboard and ensure they are relevant and consistent to deliver the strategy. - Play significant role in developing Trade loyalty program. - Responsible to develop all relevant materials and supporting tools to deploy the trade loyalty programs. - Coordinate the development of all support and tools required for the best execution of the trade incentive programs. Ensure best delivery to all relevant stakeholders.
In-store visibility - Execute the furniture strategy in line with the trade marketing and brand strategy. - Identify opportunities to optimize brands visibility. - Develop and manage planograms for all trade by store format / trade segment. - Co-develop with stakeholders’ trade loyalty programs to ensure best in class visibility and merchandising execution. - Execute maintenance policies and service levels agreed with Procurement and any third-party workforces to ensure consistently high standards of execution.
Critical Decisions - Input into execute to trade. - Good collaborate with sales team. Key Capabilities - Develop trade execution tracking tools. - Competitor tracking and analysis with competitor offer by region. - Prepare project evaluation and give direction for next action plan. - Strong trade engagement
Effective communication approach
- Education, Qualifications, Skills and Experience - Minimum 2 years of trade marketing experience preferably in the FMCG industry. - University degree preferred (preference in Marketing or Business Administration). - Have a good analytical skill.
Experience in Project Management is preferable. - Ability to create clear / convincing presentations using Ms. PowerPoint. -Proven experience of managing marketing agencies / suppliers to ensure on time delivery of projects. - Fluency in written & spoken English (& preferably Khmer).

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